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Question 1 of 5

1. Question
Select the correct statement.
- a) As a financial advisor, trust is part of the job description; an economic necessity.
- b) Every service, every relationship, every transaction is based on trust.
- c) All things being equal, people will do business with, and refer business to, those people they know, like and trust
- d) All of the above
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Question 2 of 5

2. Question
Select the incorrect statement.
- a) Trust is fundamental to every business, regardless of the products it sells or the services it provides, regardless of its size or the number of people it employs.
- b) Ultimately, trust is the glue that keeps all the stakeholders together and it lays a sound foundation for the business to prosper over the long term.
- c) The significance of trust in the business of an advisor is limited the primary stakeholder, namely clients.
- d) The significance of trust in the business of an advisor affects all his or her stakeholders, such as colleagues, managers, service providers and product suppliers.
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Question 3 of 5

3. Question
True or False

According to Stephen MR Covey, the higher the trust between people, the quicker things happen and the lower the cost. For financial advisors it means that if they can establish high-trust relationships with their clients, they will be able to conclude business quickly and the cost to transactions will be lower.
- True
- False
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Question 4 of 5

4. Question
Select the correct statement.
- a) Trust is not a given. It does not happen automatically.
- b) Trust is a verb, which means that advisors must earn the trust of their clients.
- c) When advisors are competing for a client’s business it is often the advisor that establishes trust first that will win the business.
- d) All of the above.
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Question 5 of 5

5. Question
True or False

According to Stephen Covey, trust is the one thing that changes everything. The most important question that your client will ultimately ask before saying yes to you as an advisor is: Can I trust you?
- True
- False
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